Find the opportunity. Build the plan. Put it to work.
STRATEGY • MARKETING • EXECUTION
I’m Aimee Perdomo Cusimano. At The Occasion Formula, I help growing businesses figure out where to focus and support brands and enterprise teams with shopper, trade and commercial marketing.
I start with what the business needs, when and why the customer has a reason to care, and what needs to work together to turn the opportunity into action.
Strategy grounded in execution.
Why Occasion?
An occasion is the context in which a customer need becomes relevant and a behavior becomes possible.
Think about WHEN and WHY people need your business or brand, not just WHAT they buy.
It might be solving a problem, saving time, getting ready for something, treating themselves, or simply reaching the point when a need matters enough to act.
That’s where I look for the opportunity.
—Choose Your Starting Point—
Which sounds more like where you are?
FOR SMALL & GROWING BUSINESSES
Need help figuring out where to focus?
Practical marketing support to help you launch, grow, or fix what isn’t working.
FOR BRANDS & ENTERPRISE TEAMS
Have a defined commercial marketing need?
Experienced support across shopper, retail, customer, channel and activation work.
Experience from more than one side of the business.
I’ve worked across sales, marketing, agencies, distributors and major customers.
That range taught me how ideas move from strategy into what customers actually see and experience.
That’s the perspective I bring to The Occasion Formula.
Have a challenge or opportunity worth exploring?
Tell me what you’re working on or what isn’t working. We’ll figure out the right next step together.